Social Media Toolkit
Every Move Matters
Thank you for supporting Workout to Conquer Cancer.
For 31 days this May, we’ll move together in support of British Columbians facing cancer, turning everyday efforts from thousands of participants into extraordinary impact.
Every dollar raised stays right here in B.C. to drive groundbreaking research and care at BC Cancer for patients and families across the province.
Every move matters, and every participant is part of something bigger.
Where to Find Us
Official Hashtags
#WorkoutBC #WhyIWorkout
Spread the Word
Share a post on social media to let people know you’re taking part in Workout to Conquer Cancer, or to invite friends, family and colleagues to join you!
Social media is also incredibly effective for spreading the word about your fundraising. With 90% of donations happening online, sharing your story can make a big impact.
- Choose one of our sample messages below (or write your own) and pair it with a photo or video that showcases your movement — walking, yoga, cycling, strength training or anything that gets you moving
- Need an image? Pick one of our pre-made options or create your own using our templates below (under Resources).
- Tag our social media account (@WorkoutBC, @BCCancerFdn) and use our hashtags (#WorkoutBC, #WhyIWorkout) when you post — your posts inspire our community and we’d love to re-share with our followers!
- Share the link to your fundraising page
- Instagram: add your fundraising link to your bio or in Stories using the link sticker feature
- Facebook, LinkedIn or X: paste your fundraising link directly into the caption of your post
- Throughout the month, show off your daily movement in Instagram Stories — and have fun with our custom stickers!
Pro tips to keep in mind
- Posts with personal stories or short videos tend to receive the most engagement
- When crafting your own captions, share why every move matters to you (e.g., who you’re moving for, your personal connection to the cause, etc.)
- Don’t forget to personalize your fundraising page to include your reasons for participating as well
- Tell people who you’re working out for using #WorkoutBC and #WhyIWorkout
Resources: Imagery
Download campaign images to share on your social media here: SOCIAL MEDIA ASSETS
Or create your own images using our templates here: VISUAL TEMPLATES
Custom Stickers for Stories
Add these fun, unique stickers to your Instagram or Facebook Stories to share your involvement with Workout to Conquer Cancer. Simply search ‘workoutbc’ to access our custom sticker pack.
Sample Messages for Individuals
Join me in Workout to Conquer Cancer and move your way this May in support of British Columbians facing cancer. For 31 days, every step, stretch and stride brings us closer to a future free from cancer — and no matter your pace or style, every move matters! Learn more at workouttoconquercancer.ca #WorkoutBC #WhyIWorkout @workoutbc @bccancerfdn
For 31 days this May, I’ll be moving for Workout to Conquer Cancer — at my own pace, in my own way. Together, participants will turn everyday effort into extraordinary impact, raising funds that stay in B.C. to support life-saving cancer research and care. Support my journey by visiting the link in my bio to donate, and follow along with my #WorkoutBC and #WhyIWorkout posts all month! @workoutbc @bccancerfdn
For 31 days this May, I’ll be moving for Workout to Conquer Cancer — at my own pace, in my own way. Together, participants will turn everyday effort into extraordinary impact, raising funds that stay in B.C. to support life-saving cancer research and care. Support my journey by donating here: [add fundraising page link] and follow along with my #WorkoutBC and #WhyIWorkout posts all month! @workoutbc @bccancerfdn
Sample Messages from Your Team
Team [Team Name] is proud to support the BC Cancer Foundation through Workout to Conquer Cancer! For 31 days this May, we’re moving together for one powerful purpose: a future free from cancer. This is more than just a 31-day workout challenge; it’s a movement. And every move matters. Learn more at workouttoconquercancer.ca #WorkoutBC
Team [team name] needs your help! This May, our dedicated team will move every single day for Workout to Conquer Cancer, raising funds for the BC Cancer Foundation. Every step, rep and stretch will bring us closer to a future free from cancer. Show your support for our team by visiting the link in our bio and donating. #WorkoutBC @workoutbc @bccancerfdn
Team [team name] needs your help! This May, our dedicated team will move every single day for Workout to Conquer Cancer, raising funds for the BC Cancer Foundation. Every step, rep and stretch will bring us closer to a future free from cancer. Show your support for our team by donating today: [add fundraising page link]. #WorkoutBC @workoutbc @bccancerfdn
Sample Script for Instagram and Facebook Reels or Stories
Please note that this script is intended to be a guide, not read verbatim. We encourage you to speak as you naturally would so that the Reel feels authentic and engaging.
Tags to include: @workoutbc @bccancerfdn #WorkoutBC
Hey everyone! Looking for a meaningful way to give back while supporting your health and wellness? Join the BC Cancer Foundation’s Workout to Conquer Cancer and turn your everyday movement into real, extraordinary impact for people facing cancer across B.C.
Getting involved is easy — sign up at workouttoconquercancer.ca (either solo or as part of a team), choose how you like to move and then commit to moving every day while raising funds throughout May.
Together, our collective effort drives life-saving research and care at BC Cancer.
This is more than just a 31-day workout challenge — it’s a movement. And no matter your pace or style, every move matters.
Your support makes a difference for British Columbians facing cancer. Thank you for supporting the BC Cancer Foundation!